One guide at a time
We show you exactly how to switch to ethical alternatives. No jargon, no judgment -- just clear steps to take back your wallet and your data.
Big tech profits from your data. Every guide moves you to services that respect your privacy and do not feed your habits into advertising machines.
Many ethical alternatives are completely free. Library audiobooks instead of subscriptions, open-source browsers instead of data-harvesting ones.
Non-profits and open-source projects build tools for people, not shareholders. Your switch helps keep the independent internet alive.
Every guide takes 15 minutes or less. We walk you through each step with no jargon and no judgment. If something is not as good, we tell you.
Track films and TV shows without feeding Amazon your viewing habits
Easy 10 minutes Free
Free audiobooks and ebooks through your local library
Easy 15 minutes Free
A browser that doesn't track everything you do
Easy 10 minutes Free
Private messaging that actually is private
Easy 10 minutes Free
February 10, 2026
That Kindle book you paid for? Amazon can take it back anytime.
February 8, 2026
Why we built this site and what we mean by the name